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DIFFERENT APPROACHES TO CORPORATE SOCIAL RESPONSIBILITY (CSR)

Mark Jenkins, Prospect Energy
The philosophy behind western approaches to CSR

Western approaches to the formulation of Corporate Social Responsibility strategy are overwhelmingly secular. They tend to flow out of one of a number of paradigms. We can perhaps categorise these paradigms as follows:

  • Classical
  • Social Contract
  • Instrumental
  • Legitimacy
  • Stakeholder

The “classical” view is best expressed in terms of the work of the economist Milton Friedman who believed it was wrong for corporate officials to extend their social responsibilities beyond serving the interests of their shareholders. Friedman said:

There is one and only one social responsibility of business – to use its resources and to engage in activities designed to increase its profit so long as it stays within the rule of the game, which is to say, engages in open and free competition without deception and fraud.”

The “social contract” paradigm would argue that CSR policies are a necessary part of the process whereby a business relates to society. This paradigm would say that CSR policies are necessary because society expects businesses to do it.

The “instrumental” approach would say that CSR is a tool in the process whereby the interests of its prime stakeholders are preserved.

The “legitimacy” approach regards CSR as part of the process whereby a firm gains legitimacy in the eyes of the public, and thereby a Social License to Operate.

Finally, “stakeholder” theory regards CSR as no more than the process whereby a business fulfils its responsibilities to its stakeholders.

 

Corporate Social Responsibility and Islam

Let us now consider a fundamentally different approach to CSR from the ones outlined above. I wish to use the example of Islam. Islamic approaches to CSR are based on an existential understanding about what it means to be a human being, about man’s true identity.

 

A commitment to certain values

For Muslims a man, over the course of his earthly life, has to strive to make a commitment to certain moral standards as well as social norms. Although it is certainly the case that many in the west also strive to make such commitments in the course of their daily lives, it is undeniably the case that there are many in the west who respect, or accept the view that a man’s individuality can be based around his identity as a utility maximising economic agent alone. This is just not possible in Islam.

The fact that the mosque is centred in the bazaar is a vivid symbol of the Islamic tradition that effective business flows out of moral conduct. It was not so long ago that such a view prevailed in western Europe. One of the key reasons that the City of London was able to achieve its status in the nineteenth century as the centre of the world’s financial markets was due to the effects of the various religious revivals in Victorian England, especially the evangelical one.

People came from all over the world to do business in the City because the Victorian gentleman’s word was his bond. This meant, therefore, that effective business deals were possible in London in a way which was not possible elsewhere in the world. Effective business is inevitably closely allied to the matter of trust, and moral capacity.

 

Rights versus duties, individual versus community

Secondly, Islam expects each person’s conduct in life to show a proper balance between the rights and duties of himself as an individual, and his rights and duties in respect to society as a whole. So, immediately, the Islamic code of behaviour requires an individual to make a commitment to CSR, i.e. to society as a whole rather than just to himself.

I have picked four key points out of Islam which I believe are relevant to our consideration of CSR strategies. These are:

  • Human dignity. For Muslims a human being has been constructed in such a way that he will not find happiness by living at the lowest level of biological existence. Instead true happiness comes through a life lived in line with the dignity which has been bestowed on him as a human being, the crowning point of creation. For Muslims dignity and responsibility are closely related, and nowhere is a man’s sense of dignity more apparent than in the sense of responsibility with which he discharges his relationships to the rest of mankind and the environment. It is perhaps worth noting here that, in all my work across MEA, an overwhelmingly powerful message I have picked up from other cultures/religions is the view that the modern, western man has lost his sense of dignity. This is not the place to consider why they have this view. Suffice it to say, however, that a couple of hours watching Saturday night television in western Europe helps explain why people might have come to believe this to be the case.
  • Free will. Islam imposes certain constraints on individual freedom of action in order to protect its followers from arbitrary, self-interested behaviour. An absence of such constraints on an individual’s behaviour implies the possibility of an individual losing the ability to fulfil his duties to the community and the environment. Laissez faire, Friedman type capitalism is not an approach that can be accepted by Islam.
  • Equality and rights/trust and responsibility. Islam requires that all human interaction should be rooted in the values of trust, equality and justice. Wealth is entrusted to individuals in trust. This trust entails certain obligations such as not hoarding one’s wealth, helping the poor and spending in moderation.

Islam is not opposed to the principle of profit making. However, there are certain principles which Islam believes over-rides the matter of profit making. These principles can be summed up as follows:

  • Happiness. For Islam man was created to be happy. True happiness comes about, however, when a man acknowledges his own personal responsibility for the wellbeing of his fellow man.
  • Justice. Islam seeks to bring about a balance between the rights of an individual and their duties and responsibilities towards others, and between self-interest and altruistic values. Islam accepts the importance of self-interest, but only within the context of a higher principle, namely Justice.

This concludes my survey of different philosophical foundations that underpin contemporary CSR policies. In my next blog I will look at a specific example of where an extractive operation lost its Social License to Operate as a result of poor CSR policies. This resulted in a dramatic escalation in the level of security risk faced by the operation, and significant financial loss.

 

Introduction to Prospect Energy, Prospect Law and Mark Jenkins

Prospect Energy is an energy specialist technical consultancy firm based in London and the Midlands of the UK. It is a sister company of Prospect Law. The two firms provide advice on energy development projects and energy related litigation for clients in the UK and internationally.

Mark Jenkins advises clients on how to achieve commercial resilience in high-risk/non permissive environments. Among Mark’s specialist areas of expertise are the management and motivation of traditional communities such as Bedouin tribesmen in the Sinai Desert, Somali Muslims in NE Kenya and Eastern Orthodox Christians in remote parts of Eastern Europe. He has a particular interest in Islamic culture and has worked on the staff of HRH Prince Ghazi bin Muhammed bin Talal, Special Advisor and Personal Envoy to HM the Hashemite King of Jordan. Other interests of Mark’s include renewable energy, especially solar power, and economic solutions which are based on the principle of sufficiency, rather than consumption.

 

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For more information please contact us on 01332 818 785 or by email on: info@prospectenergy.co.uk.

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