The benefits from green PR are enormous and will often enable a company to gain a market share over a rival. People are increasingly aware of it, however, and the law is changing. The Taxonomy Regulation seeks to define which activities are properly described as environmentally sustainable. It also sets out new legal measures to discourage ‘greenwashing’ and phoney claims.
Does your industry fall within the EU Taxonomy Regulation? If so it could benefit from the multi-billion euro investment programmes of the EU Green Deal and Green Recovery Packages.